Verticly can be easily integrated into your current marketing to boost performance,
can be run as as a standalone campaign, or left always-on as a marketing program benefit.

    Attribution promises a vista to look across this increasingly complex data landscape, where marketers know with confidence where to increase spend and which cuts will fund that increase.
    — Forrester Research
  • As programmatic adoption by brand advertisers continues, we expect the emergence of better tools to understand cross-device and cross-channel performance—that is, attribution—in the programmatic context.
    — Joe Laszlo,
    VP Industry, IAB
  • The core problem for P&G is measuring sales. Most of P&G’s products are not bought online. They’re bought in the physical world. Measurement back to ROI continues to be the key KPI for CPGs, auto and retail.
    — Michael Provenzano
    CEO, Vistar Media.
 

WE BUILT VERTICLY TO:

  • Close the data gap between online activity and retail sales giving us a better view of our cross-channel attribution.

  • Unlock valuable consumer data by connecting the dots in each person's individual path-to-purchase. 

  • Drive more sales by using that consumer data to improve the targeting and performance of future campaigns (from media buys to couponing and through loyalty programs).

HOW DOES IT WORK?

Verticly is a suite of tools and services that help brand marketers better understand their consumers and sell more products.  

We impact ROI across all marketing channels by connecting consumer actions to offline purchases and optimizing future campaigns to help brands in different ways:

  • Full ROI Attribution

  • Smarter Media Targeting 

  • More Effective Retail Couponing

  • Customer Lifetime Value Growth

  • Campaign Optimization

 

TOOLS & SERVICES

ENCOUNTER

Consumers can easily engage with Verticly via your existing marketing activities.

A V-Trigger™ painlessly plugs into the campaigns and platforms that you are already running or planning.

A V-Site™ is available for when you need a branded campaign template to get to market fast and affordably requiring limited resources.


EXCHANGE

Every consumer is an individual. That's why they are assigned a unique code that tracks them across all their marketing touchpoints and purchases.

We call it the...

Verticly-ID™ (V-ID)

From the first interaction, consumers get a V-ID that is used to identify them, match them to other data we have on them and remarket to them.

DESIGNED TO DRIVE SALES FOR: 
 

BRANDS & PORTFOLIOS

Who want better performing marketing & more valuable consumer relationships.


AGENCIES & MARKETERS

Who need flexible and turnkey ways of creating more value & better ROI for their clients.


INDEPENDENT BRANDS

That need affordable and fast-to-market campaigns that can be executed with minimal agency, or internal support.

 

RETAIL MARKETERS

With internal departments managing diverse integrated marketing efforts.


MEDIA BUYERS & PLANNERS

Who could leverage the customer data and insights of online to offline purchase behaviour for segmentation and targeting.

SHOPPER MARKETERS

Who need point-of-sale programs that can be activated on top of the campaigns they are already running.


PROGRAMMATIC MEDIA

Who need the proprietary  data housed in our Verticly-ID™ to enhance their segmentation and targeting.

VERTICLY ENGAGE

THE Verticly Engage ECOSYSTEM is
A CAMPAIGN OPTIMIZATION PLATFORM For
Accelerating Growth IN Customer Lifetime Value.

The more you integrate Verticly Engage with your campaigns, the harder it works to
track ROI and make your multi-channel consumer marketing more insightful, attributable, and targeted.